Lily be kind

Lily be kind

When LILY BE KIND started, it had one goal in mind: to make timeless, practical backpacks for parents and use them as vehicles for change.

For this reason, for every backpack sold, LILY BE KIND donates one week of food to a Rohingya child in Myanmar. To ensure that the donation reaches the right place, LILY BE KIND works together with the organization ShareTheMeal of the UN World Food Program.

With ShareTheMeal, LILY BE KIND is part of a great mission to ensure that no child goes hungry anymore. LILY BE KIND wants to do its part.

Why diaper backpacks?

Founder Nicolas Huxley was traveling with his godchild and was completely overwhelmed with all the utensils that Mama Alessia gave him. Diapers, pacifiers, warm milk, hygiene products of all kinds and various items of clothing also had to come along. So everything was packed into a big bag and was of course not organized at all, therefore super annoying to use and finally ended up in a small chaos.

That other moms/parents have similar problems, Nicolas was pretty sure. The start of the search for the perfect parent backpack was set. After discussions with various parents in the circle of friends, he found what he was looking for with the changing backpack: practical, many different features that facilitate the active everyday life with children and also stylish.

Who is behind it?

However, Nicolas could never do all the work alone. Behind it is his team of young enthusiasts who have made it their goal to delight parents with practical, high-quality and unique products, while also making a positive difference.