Nordictrack

Nordictrack

As part of Icon Health & Fitness Group, the world leader in home fitness, NordicTrack® has more than 25 years of experience to bring you the best.

From the first ski simulator to the best treadmills or elliptical treadmills, NordicTrack® has developed quality equipment to help you reach your goals. A quarter century ago, the first product revolutionized the fitness industry: a cross-country ski simulator; a device designed to give you the sensations and benefits of cross-country ski training.
In the 1990s, NordicTrack expanded their expertise to other fitness equipment such as treadmills, weight machines, home bikes, elliptical trainers, accessories and textiles. With equipment, they have focused on the same key elements that have made their "skier" an international success: a blend of innovation, customization and results.

NordicTrack®'s mission is to be the leader in fitness! To achieve this goal, the brand invests more than $15 million in research and development each year - more than any other fitness company in the world! What makes their products unique?

The products come from a simple concept or idea from the American design team. From a simple sketch, they create samples that are then developed in collaboration with professionals such as personal trainers like Jillian Michaels, the famous American trainer. In the final phase, tests are conducted in real conditions to confirm that the products are not only ergonomic and biomechanical, but also intuitive, comfortable, safe and give you the expected results.
After that, the products have been further refined and perfected to ensure that they are always at the forefront of innovation, establishing NordicTrack®'s role as an innovation leader in the fitness market.