Behind the scenes
Ciao Galaxus! This is what Italian customers put in their shopping carts in the first year after launch
by Catherine Barth
One month of Galaxus in Italy – our first ever Italian parcel contained Lego Minions
23/2/2023
Translation: Katherine Martin
Having launched on 18 January 2023, galaxus.it has wrapped up its first month – time to take stock of the first set of results. We were keen to find out where we sent our first Italian parcel, what our Italy-based customers are buying and when they’re shopping.
Smartphones and laptops, per favore
Orders are coming in for products across our range. Italy-based customers’ favourite products by far are consumer electronics such as smartphones, laptops and hobs. Lego sets and rechargeable drill batteries also frequently make their way into Italian shopping carts. As for what our customers in Italy are looking for, «iPhone», «ps5» and «Lego» proved to be the most frequently searched terms on our home page.
Most users are aged 25–34, closely followed by the 35–45 age group, while the 45–54 cohort took third place. Neither younger nor older age groups seem to have discovered Galaxus yet. As for gender, 67 per cent of our customers are male, while 33 per cent are male.
Wednesday is shopping day
Customers in Italy prefer shopping on their owns, with almost two thirds of orders placed via mobile.
The most popular weekday to browse the Galaxus site during its first 30 days was Wednesday, with online shoppers at their most active from 10 to 11 a.m. Wednesday afternoons from 2 to 3 p.m. also proved to be a popular shopping time slot during the first month. Traffic was at its lowest on Sundays, when a slap-up meal at grandma’s was more important than browsing galaxus.it.
Automatic translation? Not a big hit in Italy
The Community’s reaction to the Galaxus launch in Italy was mixed, but largely positive. Many of the comments mentioned our use of automatic translation. User «matiost» wants to see Italian translations done by humans, not machines.
«Risoldi» remarks even more pointedly that Italian-language product descriptions need to be improved because automatic translations get you «lynched» in Italy.
Another user quipped: «Congratulations, I’ll spread the news in Italy. Just don’t make me look bad.» We’ll keep on doing our best!
What do you think of galaxus.it? What do you like about it? Where is there room for improvement? Let us know in the comments.
Seraina Cadonau
Communications Manager
Seraina.Cadonau@digitecgalaxus.chA cheerful soul with a love of the mountains.
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