News + Trends
Barbie turns 65
by Anne Fischer
Toy giant Mattel announces top sportswomen as Barbie
23/5/2024
Translation: machine translated
Nine outstanding top sportswomen will be immortalised as Barbie. This was announced by toy manufacturer Mattel in a press release.
The toy giant Mattel is turning nine successful sportswomen into Barbie dolls. The company announced this in a press release on its website
The following personalities will be available as Barbie:
- Tennis player and Grand Slam winner Venus Williams
- Boxer Estelle Mossely
- The footballers Mary Fowler and Christine Sinclair
- Gymnasts Rebeca Andrade and Alexa Moreno
- Swimmer Federica Pellegrini
- Para triathlete Susana Rodriguez
- Sprinter Ewa Swoboda
On the birthday of the Barbie doll
As Mattel states, the aim of the campaign is to showcase strong women. At the same time, Barbie's 65th birthday is being celebrated with this special series.
Krista Berger from Mattel says about the project: "With the inspiring athletes and their stories, we want to show that every young girl deserves the chance to pursue her passions."
Source: Mattel
Barbie Role model Venus Williams said of the campaign, "Throughout my career, I've always been driven by the idea of breaking glass ceilings and staying true to myself. Barbie's mission couldn't fit better with that mindset."
Sports Barbies already exist, including US figure skating champion and Olympic gold medallist Kristi Yamaguchi and a non-personalised footballer.
Dolls
EUR14,99
Barbie Soccer player doll, blonde, jersey with number 9, soccer, cleats, socks, for children
Header image: Mattel
A true local journalist with a secret soft spot for German pop music. Mum of two boys, a dog and about 400 toy cars in all shapes and colours. I always enjoy travelling, reading and go to concerts, too.