Thanks to cognitive intelligence, this Bravia XR TV understands how people see and hear for a revolutionary TV experience. XR OLED Contrast Pro makes the A90J a brilliant OLED, with perfect blacks and maximum brightness. With this Google TV, you will not only enjoy true cinematic feeling with Dolby Vision and Dolby Atmos support, but also an unlimited package of entertainment, VoD services and apps. Bravia Core is pre-installed and includes an extensive selection of current premium titles and popular classic movies in high 4K HDR picture quality. How we perceive the world is based on information coming to our brain simultaneously from our eyes and ears. Normal AI (Artificial Intelligence) can only recognize and analyze elements such as color, contrast, and detail one at a time. The Cognitive Processor XR evaluates all elements at once - just like our brain. How does reality feel? Bravia XR TVs answer that question with cognitive intelligence. They mimic the human perception of the eyes and ears across the screen - for a lifelike experience that puts you right in the middle of the action. Browse for movies in the extensive library included. Bravia XR technology, Pure Stream and Imax Enhanced deliver stunning images and expressive sound no matter what you're watching. OLED stands for Organic Light Emitting Diode. Compared to conventional LCD TVs, models with self-luminous organic light-emitting diodes offer much better contrast levels and excellent colour reproduction. In addition, OLED technology allows for an even flatter design, shorter response times and is more efficient and ecological due to the lower energy requirements.