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Pia Seidel

Like a cheerleader, I love celebrating good design and bringing you closer to everything furniture- and interior design- related. I regularly curate simple yet sophisticated interior ideas, report on trends and interview creative minds about their work.

176 articles


  • Guide

    Advent candles – a stylish alternative to Advent calendars

    by Pia Seidel

  • Guide

    Pia’s Picks: fabric lampshades – the key to cosy lighting

    by Pia Seidel

  • Guide

    Using a vase to hold your cooking utensils is always a great idea

    by Pia Seidel

  • Background information

    When upside down is the right way up – Tetropots store electric toothbrushes

    by Pia Seidel

  • News + Trends

    5 ground-breaking highlights of Zurich Design Weeks 2024 that will have a lasting effect

    by Pia Seidel

  • Guide

    Pias Picks: Not a must, but an extra for the room - mirrored furniture

    by Pia Seidel

  • Background information

    Round and relaxing – curved sofas are on the rise

    by Pia Seidel

  • Background information

    Sustainable sneakers for growing children’s feet

    by Pia Seidel

  • News + Trends

    Design for a better future: Zurich Design Weeks celebrate positive messages

    by Pia Seidel

  • News + Trends

    The Living Pots: How these flower pots clean the air

    by Pia Seidel

  • Background information

    Stylish, but controversial: the latest design trends for home offices

    by Pia Seidel

  • Guide

    Colour coordinated storage: these boxes are a great alternative to a Colour Crate from Hay

    by Pia Seidel

  • Product test

    Inspired by Provence: Ava & May scented candle review

    by Pia Seidel

  • Background information

    This trend will make you rethink the way you organise your fridge

    by Pia Seidel

  • News + Trends

    The daintiest design trend is perfect for summer

    by Pia Seidel

  • News + Trends

    Solange Knowles' popular glassware is on the market in new colour variations

    by Pia Seidel

  • Background information

    How pillows are taking our homes by storm

    by Pia Seidel

  • Guide

    Interior in cappuccino colours: 5 steps to implement this tasteful concept

    by Pia Seidel

  • Background information

    Back to nature: furniture made from rediscovered traditional materials

    by Pia Seidel

  • News + Trends

    The iconic lava lamp shines in a new trend colour

    by Pia Seidel

  • News + Trends

    "Double zero" - utilising the potential of the toilet

    by Pia Seidel

  • News + Trends

    Final backup: Stylish designs for digital urns

    by Pia Seidel

  • Background information

    Bingo: this collection surprises with its playful design

    by Pia Seidel

  • Opinion

    Pia's Picks: furniture on wheels

    by Pia Seidel

  • Background information

    Beyond the ordinary: highlights of Design Miami Basel 2024

    by Pia Seidel

  • News + Trends

    Hard to resist: These design objects have been made extra tempting

    by Pia Seidel

  • News + Trends

    You've never seen Swiss souvenirs like this before

    by Pia Seidel

  • Guide

    Setting the table: 3 creative ideas worth copying

    by Pia Seidel

  • Opinion

    Pia’s Picks – unique doors turn cabinets into designer pieces

    by Pia Seidel

  • Background information

    Design Decoded: Fabio Hendry makes lamps out of 3D printing waste – this is his leitmotif

    by Pia Seidel

  • News + Trends

    Highlights: The warmth of cool silver tones and gleaming chrome

    by Pia Seidel

  • Guide

    How to choose the right size of furniture

    by Pia Seidel

  • Background information

    Weird products you didn’t know you wanted – part 4

    by Pia Seidel